Riddi Viswanathan
Riddi Viswanathan
Founder & CEO
Generation Purple, India

Riddi Viswanathan is an entrepreneur supported by the University of Manchester building her startup, Generation Purple, which aims to enhance diversity in graduate recruitment through digital initiatives. She is an award-winning advocate for Inclusion with over 3 years of experience working with students from diverse underrepresented backgrounds helping them enhance their employment prospects. Riddi is a graduate in Business Studies and Economics from the University of Manchester. She is the former Overseas Representative of the National Union of Students (NUS), UK, where she has represented over 400,000 overseas students from 192 countries. She has also served the Manchester Students’ Union as the first Full-Time International Students’ Officer, Diversity Officer and a trustee. Riddi has advocated for students from marginalised backgrounds at the Westminster Parliament, the European Parliament at Brussels and is frequently invited by media such as the BBC, ITV, The Guardian, The New York Times and other leading Indian publications for expert opinions on diversity and youth issues. Riddi has been awarded the Pioneer International Alumni of the Year 2020 for her contributions to international students in the UK.