The PIE News team is delighted to launch The PIEoneer Awards.
Date for the diary: 8th September 2017
The PIEoneer Awards will honour achievement and recognise innovation in the international education industry globally.
With a distinguished judging panel representing geographical and professional diversity, The PIEoneer Awards seek to recognise both individuals and organisations who are pushing professional standards, evolving their engagement or redefining the international student experience.
Where, When & Tickets
The awards evening will be held at the Royal Institute of British Architects (RIBA) in central London on Friday 8 September 2017. There will be an after party at The Gherkin from 11pm-2am. Dress code will be dress to impress/smart.
We are now running a waiting list for tickets until the awards shortlist is announced week commencing 10th July. Click here to add your details to the waiting list.
The Venue - RIBA
The After Party - The Gherkin
Our categories enable both individuals, and companies and institutions to enter, and we welcome nominations on behalf of others in some categories.
PIEoneer of the year
This award is open to both organisations and individuals who can demonstrate their commitment to improving some facet of the international education industry. This could be: a new programme, service, charitable mission, agent relations, quality accreditation, marketing, teaching, social engagement, visa advice, widening participation, recruitment or retention achievement, career planning etc. There is no timeframe around this award, it can be awarded to some organisation or person who has been working on their nominated project, business or idea for more than one year.
Marketing campaign of the year
Inspirational and inventive marketing campaigns are what we would like to know about in this category. There are some super inventive campaigns out there, which capture students’ imagination and reaffirm the life-changing power of education. But they don’t have to be just education campaigns from education providers and agencies, there are many service providers offering support to the sector via language testing, housing support, insurance etc. who may also have a unique marketing campaign that deserves recognition for its success / reach / message / impact.
Student support award
What has your company or institution set in place to ensure that international students feel welcomed, meet domestic students and are able to assimilate successfully? Lunch clubs, education programming that necessitates co-working with partners, SMS helplines, specific activities for international students such as away-days, Meet-the-Mayor initiatives, mentoring, buddy-systems. There are a myriad of initiatives around the world and we would love to hear about the success of yours in this category. You don’t have to be an educational institution but you have to have developed a product or service that is primarily targeted at international students.
Accommodation provider of the year
Accommodation providers who believe they should enter this category might be a university’s own estates department, a property management company, accommodation investment company, host family organisation or property development portfolio. The key to winning this award will be to demonstrate a pro-active effort to provide services that are specifically designed or oriented to an international student audience. Do you cultivate a mixed placement of international and domestic students to help facilitate integration? How do you reach and ensure appropriate provision for international students? What about considering the social life of international students, what social spaces are provided, how do you listen to student clients, and understand what they want? As accommodation is becoming as competitive and wide-ranging as the education sector it supports, we’re keen to honour those who can show high levels of international student satisfaction.
Education agency of the year
Education agencies are a vital part of the international education industry and essential partners to educators, reporting on local student trends and market factors quickly and helping shape the evolving international education market. Many are run by innovative business people who have evolved to offer language testing, visa counselling, study abroad fairs and non-education related travel advice and products.
This category is an opportunity for educators, language schools, colleges and universities to nominate an agent partner for this award, or for agency directors to submit their own entry and supporting information. In order to be shortlisted, we want to hear about exceptional service, innovative collaborative campaigns or beyond-the-call-of-duty support for student clients. Other ideas for nomination-worthy agencies include those trying new ideas to recruit students in a depressed market, or those building productive relations within their domestic agency industry or with embassies in their country.
Championing diversity award
International education and study abroad experiences can be life-changing but also expensive. How does your company, agency, language school, high school, college or university help encourage students from backgrounds that are unlikely to lead to study abroad participation? Do you have a scholarship scheme? How does it work? Do you make an effort to encourage ethnic minorities to study abroad? What about families from financially disadvantaged backgrounds, or refugee students whose lives are on hold while they live in an unfamiliar country? There are many such schemes but we are keen to hear about successes in widening participation/diversity in the last calendar year that you may have achieved.
Progressive education delivery award
How does the way you teach work? How do you ensure your students significantly gain in confidence in speaking a new language and have a workable language use, rather than learning to pass a test? How do you ensure your pathway programme prepares your students for success: not just matriculation to a degree programme, but for a rewarding degree education that they fully profit from and succeed at? And at any education level, have you developed a programme that is brave, different, and focused on the student’s life journey in the 21st century? In this category, we’re keen to hear from educators that believe they offer something that is unique, important or successful for some reason.
International alumni of the year
There are many great examples of international students who have made a huge contribution to either their institution and/or the wider community in which they live. We’d like to hear examples of super assimilation, inspiring achievement in some way, and find out how an institution has helped foster a student’s approach to community engagement. The award will be presented to the host institution of the student if they are not able to attend our awards event in person. Positive mentoring is expected to play a role in the achievements of the alumni shortlisted. But likewise, international alumni are invited to nominate themselves in this category.
Association of the year
What makes you, as an association, vital to your membership? Is your advocacy action gaining traction? Do you represent and campaign for a collection of companies or organisations who would otherwise be un-unified and unrepresented? What have you achieved for your members, in terms of cohesion, engagement with students, with the general public? We’d like to hear about much of the commendable (and often, unpaid) work that happens within associations to augment the interests of their members who have to operate in the international education industry.
Public / private partnership of the year
Public / private partnerships have been one of the defining trends of the last decade, with assets such as recruitment expertise or tech capabilities around remote delivery of education making private sector operators strong partners for universities and colleges which are seeking to expand and innovate and wish to leverage the expertise of private companies. Some partnerships take more subtle forms, such as market-entry facilitation via a specialist company or the white labelled outsourcing of accommodation or conversion activity. We’re keen to hear about some of the many successful partnerships and their achievements in the last 18 months.
Digital innovation of the year
Using technology to lead learning, or implementing online or blended modules can have a significant impact on the way teachers teach and students learn. Alternatively, were keen to hear how a new Digital Innovation is solving a problem faced by international educators, perhaps using software to better identify international students who need extra support, or to reach and identify potential students in their own country while they are considering their study options. What we’re keen to uncover is an innovative use of technology which has a clear success story on its impact for international students or on international educators working in their role in-country or across borders.
Outstanding contribution to the industry
In this category, we accept nominations on behalf of others. We are looking for nominated individuals who have helped evolve or shape the international education sector. They do not have to have worked in the industry for a minimum period, but their influence in the field and how the international education industry has developed must be evidenced.
Here are the shortlisted entries from all those received for each category.
PIEoneer of the year
1. Malaysian Qualifications Agency, Malaysia
MQA launched a suite of three initiatives designed to ensure inclusive, progressive access to higher education in Malaysia. Accreditation of Prior Experiential Learning enables credits for use in HE, and a credit transfer system for Malaysian MOOCs underlines MQAs desire for traditional HE to recognise learning achievements that can be made online. Finally, 2u2i is a programme that offers undergraduate students two years of industry exposure.
2. Global Leadership League, USA
The Global Leadership League is a women’s leadership development organisation specifically for the field of global education and created in response to a desire to solve “significant gender challenges” in the industry. In just over a year, GLL has had 1200 expressions of interest, hosted three sold-out events and its first webinar. It has 300 members and is committed to offering leadership skills training and mentoring.
3. International Alumni Job Network (IAJN), Hong Kong/Vietnam
IAJN is a professional network that was launched and developed in Hong Kong & Vietnam by two professionals convinced that international students were let down by post-graduation support. Designed for both institutions and students, IAJN has been joined by over 100,000 international students/alumni in just over 12 months and worked with institutions as well as governments on services such as mentorship, industry networking and events.
Marketing campaign of the year
1. Loughborough University, UK - #LboroFamily’s Road to Rio campaign
The #LboroFamily’s Road to Rio campaign used the 2016 Rio Olympics and Paralympics to showcase the university’s strengths across sport, research, team spirit and graduate success stories. The low budget digital and social media led campaign used interactive and immersive content to encourage engagement with Loughborough, achieving impressive traction across international media, including user engagement across 169 countries.
2. University of Sheffield - #WeAreInternational, UK
Using video content featuring home and international students, the campaign has influenced the international student debate by celebrating their contributions to the UK’s knowledge base, economy and culture, and has lobbied the UK government to remove barriers that prevent this. It has also had significant impact overseas via US sister campaign #YouAreWelcomeHere that was inspired by #WeAreInternational.
3. ETS, USA - #TOEFLGrownUpMoment campaign
Acknowledging that study abroad is life-changing and enables students to “grow up”, the #TOEFLGrownUpMoment campaign considers both students’ and parents’ viewpoints as students leave their home countries. The campaign is focused around video content, showing Chinese students saying goodbye to their parents at the airport, which connects on a human and emotional level https://www.youtube.com/watch?v=FGQu5lkWoBE
4. Study Queensland, Australia – #summerlifeqld campaign
Aiming to promote Queensland as the top semester abroad destination for international students, the #summerlifeqld campaign awarded 20 scholarships to international student ambassadors from 10 priority countries to study in Queensland and chronicle their experiences via video and images. The campaign achieved significant reach via social media of 13 million and a high engagement ratio.
Student support award
1. EduNova, Canada – STAY in Nova Scotia program
EduNova is a cooperative of institutions and government partners that promotes Nova Scotia as a study destination. It’s ‘STAY in Nova Scotia’ program helps international students transition from students to professionals, preparing them to live, work and stay in Nova Scotia post-graduation, whilst helping to stem the decline in Nova Scotia’s population and strengthen its economy. It selected 50 international students to work with 50 mentors from the business community.
2. International Student Admissions Service (ISAS), UK
Developed by the Big Choice Group, ISAS is a free call back advice service for students who want to study abroad but need support and guidance through the process. Specialist admissions advisors guide prospective international students from enquiry to application, enabling universities to give students better support than they can offer themselves. Advice is offered free of charge in 10 languages, in 90% of time zones, with a 24 hr response time.
3. Morneau Shepell, Canada - International Student Support Program (ISSP)
Developed in response to the prevalence of mental health issues and low help-seeking behaviour among international students, the ISSP provides 24/7/365, on-demand mental health support for international students via an app. Students can speak to a culturally-matched counsellor in their own language, anytime they need to. Their support has led to increased academic success and retention and an increase in help-seeking behaviour.
Accommodation provider of the year
1. University of Sydney, Australia
The University of Sydney demonstrated a transformational approach to service delivery and student engagement achieved via investment into new buildings, ensuring below-market rents, doubling interest-free loans, waiving deposits, increasing bursary funds for international students, embedding cultural competence into training for residential leaders and resident arrival packages/resident care program.
2. University of Sheffield, UK
University of Sheffield’s Accommodation Services showed significant consideration of international students and research-backed targeted approach to Resident Life, guaranteed offer and flexible start for those dependent on visa offer, Residence Mentors and catering improvements designed to support while RMs also trained in mental health first aid as one of top 3 priorities. All this set against a backdrop of the #Weareinternational campaign.
3. MyStay International, USA/Australia
MyStay International unifies two operations offering hosted accommodation in the USA and Australia, and is using best practice approaches to expand and improve this provision globally. It evidences high international student satisfaction and is innovating with the student in mind - developing a new booking platform for standard room rentals and contributing to wider discussion with key stakeholders on international student welfare.
Education agency of the year
1. ESL, Switzerland
As well as demonstrating significant global expansion in the last year, with 9 new offices opened, ESL launched its own awards programme to showcase best practice from its partner schools based on feedback from ESL staff and also student ratings, to combine both B2C and B2B perceptions. It runs a CSR self-assessment tool and is actively involved with product development with school partners and offering a broad variety of destinations and product types.
2. Global Reach, India
Global Reach has a long track record of pioneering approaches to education counselling via engagement with governments on pilot visa trials, based on compliance. It shows a commitment to improving standards in southeast Asia and has expanded into Bhutan. Organising fam trips for its staff also underlines its approach to best practice placement. A new strategy for 2016 saw a commitment to career counselling beyond education services.
3. UKEAS Nigeria, Nigeria
UKEAS was strongly endorsed by a university partner for its determination to stick to high customer service standards in a country that can be unpredictable to navigate. The agency has expanded to be a testing centre and introduced a fee-free model for students, gaining market share quickly. It also runs nationwide exhibitions that are innovatively organised. It counsels clients on a range of destinations including Turkey, China and Mauritius.
Championing diversity award
1. Cambridge English Language Assessment, UK – Access to English for Refugees and Asylum Seekers initiative
‘Access to English for Refugees and Asylum Seekers’ was created in 2016 to help refugees and asylum seekers access English language education. Initiatives include a MOOC which enables access to higher education in the UK (which saw 1700 participants in its first run), donating refurbished laptops and phones, running free ESOL classes for parents, working with teachers through a training MOOC, and bursaries for refugees to take a Cambridge English qualification. Cambridge English is also working with specialist organisations to make offline versions of their English language content more accessible.
2. Institute of International Education (IIE), USA - Generation Study Abroad
IIE’s Generation Study Abroad initiative aims to double and diversify the number of US students studying abroad by 2020. It has become a national and global movement with 700+ partners worldwide. A scholarship program encourages students to go abroad who would otherwise not participate in an international experience, and partnerships with media and study abroad organisations are helping them spread their message to a broad audience. Commitment Partners all attest to a higher-than-national average participation rate in study abroad and 28% of commitment partners are engaging with the K-12 community to build the pipeline.
3. International Students House, UK – ISH Scholarship Program
The ISH scholarship program enables students from developing countries to study in London by providing free accommodation and sometimes food bursaries. Tuition fee waivers or discounts are also available via its partners, which include 10 London universities. A condition of the program is that students return to their home country and make a contribution to international development. The program also extends to at-risk academics. In 2017/18, 88 scholars from all over the world will benefit from the scheme, which is funded by other ISH income streams, donations from ISH alumni, and an annual grant from ISH’s sister charity.
4. Australian Government Dept of Foreign Affairs and Trade, Australia - New Colombo Plan
The New Colombo Plan is an Australian Government initiative that aims to lift knowledge of the Indo-Pacific in Australia by supporting Australian undergraduates to study and undertake internships in the region via scholarships and a mobility program. It is intended to transform Australia’s relationships in the region, with the aim of making study in the Indo-Pacific region a highly-valued rite of passage for Australian undergraduates. The program has expanded since 2014, with 7,400 mobility students and 105 scholarship recipients being supported in 2017. Study and internship opportunities are available from Pakistan in the west to Mongolia in the north.
Progressive education delivery award
1. Abari, Nepal and Laika Academy, Australia - Nepal Innovation Program
A bilateral education program which sees Australian and Nepali students work alongside each other on small-scale innovation and community building projects. Designed to bridge a divide between students in developing and developed nations, the program is already award-winning and works with multiple universities in Australia to deliver learning experiences that have real social impact, such as using STEM skills to improve the brick-making process.
2. WHU – Otto Beisheim School of Management, Germany - General Management Plus Program
Another partner-delivered program, this time between WHU, a business school in Germany and social enterprise Bookbridge. The General Management Plus Program fosters social entrepreneurship and participants deliver a self-sustainable learning business for a rural community in Cambodia, Sri Lanka or Mongolia, working to turn participants into leaders. Since 2014, four learning centres have been set up which have reached over 200,000 people.
3. Open University, UK - English in Action platform
English in Action is a technology-enabled platform that has been designed for classroom teachers in Bangladesh to help them improve on English tuition delivery and ensure communicative ability of students is enhanced. EiA uses Mediated Authentic Videos with pedagogical guidance and was funded by DFID. Materials are carried on low-cost mobile phones. EiA has been used in 227 of 490 districts in Bangladesh. Nearly 43,000 primary teachers and 3.1 million primary children have participated.
International alumni of the year
1. Aizan Sofia Amin, Malaysia – University of Glasgow, UK
A bone cancer survivor who lost a leg aged 16, Aizan undertook a PhD in Disability Studies at the University of Glasgow. She is now a leading expert and advocate for disability in Malaysia, working to raise awareness and reduce the social stigma of disability there. Her life stories have been widely covered in the Malaysian press and social media, and she is the country’s Transformasi Nasional 2050 ambassador.
2. Dunya Alruhaimi, Iraq – University of New England, Armidale, Australia
Dunya came with her husband and 2 young children to study at UNE – an ESL course led to a Masters in Education (TESOL). In response to an extremist attack in Iraq, she started volunteering extensively at UNE and across the Armidale community, to help and support many students and locals, building intercultural awareness across the community. She now works as Project Officer at UNE’s International Hub and is about to start a PhD at the same institution.
3. Hani Choudhry, Saudi Arabia – University of Sheffield and University of Oxford, UK
Hani studied an MSc in Molecular Medicine at the University of Sheffield, then a DPhil in Clinical Medicine at Oxford. He is now head of the cancer biology unit at King Abdulaziz University, KSA - his work has led to the discovery of novel breast cancer genes that play an important role in cancer development. He has also improved scientific and research ties between the UK and KSA, raising awareness about the value of cancer research.
Association of the year
1. American International Recruitment Council (AIRC), USA
AIRC supports and promotes the use of educational agents to recruit international students and is unique in placing agencies and institutions on equal ground under one membership organization. In the last year, AIRC has grown its membership of institutions and agents, thereby expanding its community that strives for transparency, ethics and integrity in international education. Other developments include a larger annual conference, webinar series for member and non-members, summer workshop and an agency village at NAFSA.
2. BOSSA, China
Alongside a growing membership, BOSSA has focused on industry ‘pain points’ to improve the professionalism and ethics of international education in China. Its China Education Agent Course (CEAC) has also grown, and wide-ranging membership events and services continue to support their members, including overseas trade missions, policy briefings at foreign embassies in Beijing, a cooperation with a Beijing TV channel and regular statistical reports for both members and the public.
3. EduNova, Canada
EduNova works to raise the profile of Nova Scotia’s education and training expertise in Canada both nationally and internationally. Last year the association launched the STUDY and STAY in Nova Scotia program, a collaboration between post-secondary institutions and federal and provincial governments. Other initiatives include the EduNova Airport Welcome service, government funded fam tours for agencies and targeted digital media marketing for members. It has secured CAN$6.9 million in provincial and federal funding over the past 12 years.
4. ISANA, Australia
ISANA is the national professional association that represents people working with international students in Australia. Members have collaborated and input into key government strategies and policies that impact on the work of members and lives of international students, such as projects addressing housing needs and access to free legal aid. ISANA ensures bursaries mean that international students can attend their conferences and participate in leadership workshops; the association’s work has demonstrable impact on the experience of international students while in Australia.
Public / private partnership of the year
1. Sannam S4/various HE partners, Global
Sannam S4 demonstrated its resonance with the HE sector through the strong growth of its global university client base since starting in Delhi in 2008. Its LaunchPad service offers recruitment, partnership, legal and bespoke expertise on the ground in India and serves 40 clients, helping them improve visa offer rates, achieve notable surges in qualified student interest and better manage ROI in a large and complex marketplace. Testimonials point to high levels of satisfaction.
2. Kaplan Open Learning/University of Essex, UK
Established in 2007, the University of Essex Online is in fact a partnership with KOL that was set up to deliver distance-learning undergraduate and postgraduate degrees. Testament to the success of the operation are NSS satisfaction metrics over the last five years that outperform all other university departments and a retention rate of 80% for postgraduate programmes. Almost half of the student cohort to date has been international. A strong and adaptive approach to student support is the backbone of the partnership.
3. CEG Digital/Falmouth University, UK
CEG Digital partnered with Falmouth in 2016 to offer five flexible part-time Masters programs aimed at in-work professionals. Taught online, with face-to-face workshops, the programs were designed and delivered swiftly for a September start and are already attracting 45% of Falmouth’s PG applications. CEG Digital generated 100,000 leads and over 400 applications for creative arts programs that are effectively delivered through a blended model, with Falmouth retaining academic IP and full admissions control.
Digital innovation of the year
1. Sentio, Global Education Network, USA – Global Competence Certificate (GCC)
The GCC is an online learning management system available in eight languages, offering blended cross-cultural learning as a supplement to study abroad experiences. Using a flipped classroom model, sessions are delivered before, during and after an experience in a new cultural environment. Students are taught how to live and work effectively in our globalised world through greater cultural awareness and the model supports peer learning and peer accountability.
2. Duolingo, USA – Duolingo English Test (DET)
Available on demand, from anywhere in the world, and at low cost, the DET is a secure, computer adaptive language proficiency test that is lowering the barriers of language proficiency testing and social mobility around the world. With dynamic adaptation to individuals and integrated video interview, it is helping both students and admissions teams assess students’ English level at different stages of the student journey and already used by 90 universities and institutions.
3. Erasmus Student Network (ESN), Belgium – MappED!
MappED is an online platform that has been created to tackle the problem of low numbers of disabled students participating in mobility programmes. A student-led initiative, the platform features an interactive online map and provides disabled students with detailed accessibility information about European universities and cities, as well as available funding and testimonials, which helps them to make choices about where to study and to realise an overseas experience.
The PIEoneer Awards are supported by:
“This is a wonderful idea and we certainly see PIE playing a very pivotal role in the industry and the award function is a fantastic approach of not only creating a platform but bringing everyone together.”Natasha Chopra, The Chopras, India
How to get involved
Why should you decide to become a sponsor?
- Like us, you’d like to become involved in an event which celebrates what’s best about international education for our globally engaged audience
- You’re keen for your brand to be allied with The PIE News – a global and independent media brand accessed by 1.4 million stakeholders since we launched in 2011
- Unique cross-section of stakeholders from higher education, commercial education, language teaching, education agencies and professional services
- Invaluable corporate entertainment/team-building: bring your team to find out first-hand about the nominees and their achievements
- Associate your brand with integrity and excellence
- Long-term brand awareness via social media reach and PIE media resources
We hope you can join us on a night to remember and can see the benefit of aligning your brand with an event that will attract thought leaders and influencers in the sector.
Please download our sponsors’ literature here and get in touch
Meet our Judging Panel
The PIEoneer FAQs
1. How much does it cost to enter an award category?
There is no charge to enter but each entrant (if a company is entering via multiple divisions then each division is treated as separate entrant) can only enter a maximum of three categories.
2. For what period does an entrant have to demonstrate relevant achievements for each category?
As this is the first year of our awards, we would want to see the achievements that have occurred between November 2015 – May 2017.
3. How will we know you have received our submission?
You will receive an email letting you know that it has been received.
4. How are the awards judged?
The PIE will decide on a shortlist of up to 4 entries for each category. The judging panel will then award point scores for each shortlisted entry. The entry with the highest amalgamated score from the judges will be the winner.
5. When will the shortlist be announced?
The shortlist will be announced in July. Shortlisted candidates will be notified by email and listed on social media.
6. If I am shortlisted, will I receive feedback on my entry?
We will endeavour to provide a selected highlight from the judging panel that each shortlisted entry is able to use publicly.
7. If I win, do I get to make a speech?
Yes, you can make a short, two minute speech when you collect your award on stage.
8. How many people will attend the awards ceremony?
We are expecting 250 people to attend.
9. What is the program for the evening?
Drinks reception 6.45pm
Gala dinner 8.00pm
Awards presentation 9.30pm
Drinks and more mingling until midnight.
A cash bar will be available after dinner.
10. What about an after-party?
There will be an after party at The Gherkin from midnight - 3am. Buses will be provided. Address: 30 St Mary Axe, London, EC3A 8EP
11. When I book to attend the ceremony, how do I get my ticket?
Tickets must be booked via Eventbrite. Please print out your ticket and bring it with you on the night.
12. Will I be able to purchase a ticket on the evening?
No, best to book early to avoid disappointment.
13. Will I be able to get in if I am late?
Yes but we urge all attendees to arrive by 7pm at the latest.
14. What happens if I purchase a ticket but am unable to attend?
Tickets are non-refundable but you can nominate someone else to attend in your place. If you cannot make it or are sending a colleague, please let us know so we can arrange the seating accordingly. Please email firstname.lastname@example.org if this is the case.
15. Will the seating be pre-organised?
Yes it will. If you would like to sit with someone who is also coming, please email email@example.com with the details and we will do our best to accommodate your request.
16. Is there wheelchair access?
17. What is the hashtag for this event?
Follow #PIEoneers17 for updates.
18. What is the dress code?
Dress to impress/smart.
19. What are my transport/parking options for getting to and from the event?
RIBA is located a short walk away from Regent's Park, Marylebone High Street and Oxford Street.
Nearest London Underground stations are Oxford Circus, Regents Park and Great Portland Street. Buses that stop nearby include numbers: C2, 18, 27, 30, 88, 205 and 453. On-street parking is available on Portland Place (A4021) and its vicinity. Please note that 66 Portland Place is inside the northern boundary of the Congestion Charging zone.
20. What are the accommodation options?
Hotels close to RIBA can be booked via https://www.trinityconferences.co.uk/ratecard.aspx?event=PIE17
21. How can I contact the organiser with any questions?
Please contact firstname.lastname@example.org with any questions you have about the event.
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